ANNA's Blog

Advent in the ANNAVERSE - the Members Only Club! A new surprise every Advent Sunday. These benefits are sure to fulfill some sparkling wishes from your Wishlist! We are giving away four very special benefits to every ANNAVERSE Member during the Advent season from November 30th to December 27th, 2025.

A reason to shine! Soon, we’ll have a very special benefit for ANNAVERSE members. Starting on BLACK FRIDAY, November 28, 2025, and continuing through CYBER WEEKEND until December 1, 2025. As a member of the ANNAVERSE - the members only club - you can look forward to a one-of-a-kind surprise that’s sure to fulfill some of your wishes at ANNA.

A sweet escape... While Anna usually designs sparkling jewelry pieces, she finds relaxation through a loving tradition: making apricot jam. For her, this little break in the kitchen is a creative balance. Every summer, her kitchen transforms into a fragrant jam workshop, where small jars full of happiness are crafted with great care. In this post, Anna takes us along and shares her (until now s...

The right care for a lifelong sparkle: Your engagement ring is meant to be with you for a lifetime. With the right care, it will stay beautiful and radiant. Learn how to easily clean it at home, when it’s best to take it off, and how to store it properly – so your special treasure always shines and tells your story.

To keep your favorite pieces shining, proper care is essential. With a gentle yet effective cleaning routine, you can easily restore their sparkle at home. This guide walks you through each step to safely clean your jewelry and keep it looking its best.

After months of planning, heartfelt dedication, and growing anticipation, the time has finally come: On June 2, we’re opening our very first ANNA pop-up store at the brand-new BREUNINGER flagship store in Westfield Hamburg-Überseequartier. Discover a curated selection of our jewelry, enjoy personal service, and experience the ANNA spirit in the heart of Hamburg’s HafenCity. A special place for ...

Numbers hold a deeper meaning – they resonate with symbolic power and can serve as guiding lights on your life’s journey. In this blog post, you’ll dive into the fascinating world of numerology and discover how your personal numbers can help you understand yourself better and live more consciously. Let yourself be inspired by the magic of numbers – and perhaps you’ll find a piece of jewelry tha...

We’re celebrating 4 years of ANNAVERSE – our exclusive Members Only Club – with a very special highlight on May 15, 2025: the big STAR SHOWER! ANNAVERSE Members will be showered with valuable ANNA Stars that unlock new benefits. Not a Member yet? Sign up by May 31, 2025, and you’ll also receive exclusive perks. Learn more…

Get to know Anna – the founder and creative soul behind our jewelry brand. In this exclusive video portrait, we give you a glimpse into her everyday life, one that is shaped by passion, creativity, and attention to detail. Join us on a journey through Anna's life, from her first creative moments to the unique jewelry pieces she shares with the world.